Ideation, UX/UI design, and prototyping of a gamified experience for the 3CAT smartTV platform, enhancing engagement for audiences of all ages.
This project focused on gamifying the 3CAT platform, a streaming service by the Corporació
Catalana de Mitjans Audiovisuals. The goal was to increase user engagement by introducing
interactive and gamified elements, appealing to audiences of all ages — from younger viewers
to adults.
Over 4 months, our team of 12 members conducted research, ideation, and prototyping,
culminating in a smartTV prototype that incorporated the gamified concepts. The project
emphasized both user experience design and visual interface design, ensuring the experience
was both fun and intuitive.
We conducted research and ideation sessions to define engagement strategies and gamification
mechanics. Our team designed wireframes and interactive mockups for smartTV, applying UX
principles to ensure accessibility and ease of use across all age groups.
We also developed the UI design, creating visually engaging layouts, icons, and interactive
elements to make the platform intuitive and playful. The final prototype presented a
cohesive gamified experience ready for further development and testing.
Figma
Adobe Photoshop
Adobe Illustrator
