Creation of a complete brand identity and style manual for a natural energy drink, balancing vitality with a modern and sustainable aesthetic.
This project focused on building a unique and cohesive visual identity for Gravity, a new natural energy drink brand. The challenge was to reflect both the energetic and refreshing character of the product while maintaining a trustworthy, clean, and contemporary look. Since the main ingredient is matcha, the identity also needed to convey its natural origin, freshness, and health benefits, positioning the drink as a healthier alternative in the energy drink market.
I developed the full visual identity, starting with logo design and color palette selection,
followed by the creation of consistent typography guidelines. I designed the brand identity
manual (Gravity), ensuring visual consistency across different platforms and
applications.
To highlight matcha as the core ingredient, I used a palette inspired by green tones, paired
with natural textures and clean layouts that emphasize freshness and vitality. I also
created packaging and digital mockups, giving the client a clear roadmap for applying the
identity in real-world contexts.
The final outcome was a professional and versatile brand system that highlights the natural,
matcha-based essence of the product while helping it stand out in the competitive beverage
market.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
