Natalia Vera Villó

marketing

social media

UPC ecoRacing — Marketing & Social Media

Management of the team’s digital presence, social media content, and promotional materials to engage sponsors, fans, and the community.

Duration

2 seasons

Client

UPCecoRacing

Department

Marketing

About the Project

This project involved managing UPC ecoRacing’s marketing and social media activities, including creating posts, videos, digital designs, and maintaining the team’s corporate image.

Our team also handled communication with sponsors, promotion of events, and coverage of competitions through photography and videos. All content was designed to strengthen the team’s brand identity and engage the audience across multiple platforms.

Things I Did

We created and scheduled social media posts across Instagram, Facebook, and YouTube, producing images, graphics, and videos to promote the team and its achievements.

We designed digital assets, including the team’s email signature and promotional materials, ensuring a consistent corporate identity.

Additionally, we photographed and filmed competitions, edited content with Lightroom and Premiere, and managed communications with sponsors and partners.

The final result was a cohesive digital presence, effectively engaging audiences, strengthening sponsorship relations, and promoting UPC ecoRacing’s brand across multiple channels.

Tools
Photoshop Logo

Adobe Photoshop

Illustrator Logo

Adobe Illustrator

Adobe Premiere Logo

Adobe Premiere

Adobe After Effects Logo

Adobe After Effects