Creation of the brand identity and mobile app interface for a yoga business, designed to transmit calm, balance, and relaxation through visual design.
This project consisted of creating the visual identity and interface for a yoga mobile
application. The challenge was to design a brand and app experience that reflected the
essence of yoga: serenity, balance, and mindfulness.
To achieve this, I applied color psychology to select a palette that evokes calm and
relaxation, while pairing it with harmonious typography choices that enhance readability and
aesthetic appeal. The result was a visual system capable of transmitting tranquility while
maintaining functionality and usability.
I designed the logo and created the full visual style guide, including color palette,
typography system, and graphic elements. I then developed the app’s UI design, focusing on
usability and a calm user flow aligned with the yoga experience.
By integrating soft tones, clean layouts, and minimalistic design elements, the interface
helps users feel at ease and immersed in the yoga lifestyle.
The final result was a cohesive brand identity + functional interface that conveys serenity
and strengthens the connection between users and the yoga practice.
Adobe Photoshop
Adobe Illustrator
