Natalia Vera Villó

video & production

VICIO - Advertising Campaign

Creation of a 30-second advertising spot and three complementary images for the VICIO brand, combining video production, post-production, and photography.

Duration

4 months

Client

Academic project

Team

5 members

About the Project

Our team of 5 members was responsible for creating an advertising campaign for VICIO. The project included a 30-second video spot and three supporting images, aimed at promoting the brand effectively across digital platforms.

The goal was to deliver a concise, visually striking message that reflected the brand’s identity while engaging the target audience. From scriptwriting and storyboarding to production and post-production, every step focused on maximizing impact and clarity.

Things We Did

We developed the concept, script, and storyboard for the 30-second spot, ensuring the message was clear and engaging. The team then handled video production, including shooting, lighting, and directing, followed by post-production to edit, color grade, and add motion graphics.

In parallel, we created three promotional images to complement the video campaign, using photography and image editing techniques. The final result was a cohesive advertising campaign that effectively communicated the VICIO brand identity and captivated the target audience.

Tools
Adobe Premiere Logo

Adobe Premiere

Adobe After Effects Logo

Adobe After Effects

DaVinci Resolve Logo

DaVinci Resolve

Photoshop Logo

Adobe Photoshop