Natalia Vera Villó

marketing

UPC ecoRacing — Marketing, Creative & Visual Identity

Comprehensive creative work for UPC ecoRacing, including editorial design, 3D visualization, vehicle graphics, marketing, and social media management.

Duration

2 seasons

Client

UPCecoRacing

Department

Marketing

Overview

Over 2 seasons, I worked on a variety of projects for UPC ecoRacing, ranging from magazines and calendars, vehicle vinyl and team apparel design, 3D videos and renders, to marketing and social media content. Each project combined creativity, technical skills, and collaboration to deliver high-quality visual and digital solutions for both print and digital media.

Key Highlights:
  • Editorial & Print Design: Creation of a season magazine and team calendar, both print-ready and interactive PDFs for digital distribution.
  • Vehicle & Apparel Design: 3D visualization and design of car vinyl and team uniforms, preparing assets for accurate production.
  • 3D Videos & Renders: Animated and static 3D content for competitions, technical documentation, and sponsor presentations.
  • Marketing & Social Media: Management of the team’s digital presence, social media content, photography, video production, and communication with sponsors.

Below, each project is detailed in its own card with full description, tools, and process.