Natalia Vera Villó

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marketing

editorial design

UPC ecoRacing - Season Magazine & Calendar

Editorial design of a magazine and calendar for UPC ecoRacing, showcasing the Formula Student team’s yearly achievements.

Duration

2 seasons

Client

UPCecoRacing

Department

Marketing

About the Project

The purpose of this project was to design a professional magazine that gathered all the achievements, milestones, and activities of UPC ecoRacing during the Formula Student season. The magazine served as a communication tool aimed at sponsors and partner companies, highlighting the team’s technical progress, events, and successes.

In addition to the magazine, I also designed the official team calendar, reinforcing brand consistency across different editorial formats. Both projects were prepared for print and digital distribution, ensuring versatility and accessibility.

Things I Did

I worked on the complete layout and composition of the magazine, ensuring that articles, photos, and technical content were presented in a clear and engaging way. Using editorial design principles, I structured the content with a professional look, combining grids, consistent typography, and strong visuals.

I also created the team’s annual calendar, aligning its style with the magazine to strengthen UPC ecoRacing’s visual identity.

For the digital version, I designed an interactive PDF with internal navigation and clickable links to provide sponsors and companies with a dynamic and accessible experience.

The final result was a polished set of editorial materials that successfully conveyed the team’s achievements and strengthened its relationship with sponsors and external partners.

Tools
InDesign Logo

Adobe InDesign

Photoshop Logo

Adobe Photoshop

Illustrator Logo

Adobe Illustrator